Sharon Osbourne is not having it with critics of the family’s AI Ozzy Osbourne project.
On the latest episode of ‘The Osbournes’ podcast, Sharon pushed back hard against claims that creating an AI version of the late rock legend is simply a money play. The project, developed with Hyperreal and Proto Hologram, will allow fans to interact with a digital version of Ozzy later this summer.
For Sharon and Jack Osbourne, the goal is simple. Keep Ozzy’s legacy alive in a way modern technology now makes possible.
Sharon Osbourne Pushes Back On Cash Grab Claims
Jack described the AI Ozzy as a closed system, meaning it is not connected to the internet. He dismissed fears that the technology could somehow spin out of control.
“What the hell do you think this is? Terminator?” Jack said. “You think it’s going to become self-aware and suddenly Ozzy’s launching nukes?”
He also made clear that the project is not about pretending Ozzy is still alive.
“For me, this isn’t about pretending he’s still with us,” Jack said.
Sharon quickly answered, “He is still with us. He’s left behind a legacy that will live forever.”
The Family Says Ozzy Would Have Loved It
Sharon said she understands that some fans may feel uneasy about the project. Still, she rejected the idea that the family is exploiting Ozzy’s image for profit.
“I’m not forcing anyone to participate,” she said. “I don’t want your money. I don’t need your money. I’m doing just fine.”
She said critics accusing her of a cash grab simply do not understand her husband.
“For anyone to accuse me of a cash grab? They clearly don’t know my husband,” Sharon said. “I know him.”
According to Sharon, Ozzy often wondered how long people would remember him after he was gone.
“He used to ask me all the time, ‘After I’m gone, how long do you think people will remember me?'” she said.
AI Ozzy Will Interact With Fans
The Osbournes announced the project in May. The AI-powered “Prince of Darkness” will be available through Proto Luma units in the U.K. and U.S. later this summer.
Jack previously said the family is not making a cheap gimmick.
“We’re not just slapping my dad’s image onto ChatGPT,” he said.
Hyperreal CEO Remington Scott said the avatar was built using authenticated material and proprietary technology. He said it can perform live, respond to audiences and exist inside interactive environments.
For Sharon, the argument comes back to legacy. Ozzy changed rock music forever. Now, his family wants technology to help keep that presence alive for fans who still want one more moment with him.
