Hailey Bieber is turning summer into another Rhode business moment.
The beauty founder announced Rhode’s new summer 2026 collection on June 1 with a series of bronzed beach photos that matched the launch perfectly. Bieber posed on the sand in a brown outfit, showing off a glowing summer look while teasing the brand’s new warm-toned essentials.
“Hop in guys it’s a @rhode summer coming June 9th,” she wrote in the caption.
The photos gave fans the expected Hailey Bieber formula: bronzed skin, beach-ready styling, loose hair, and a beauty launch built around looking sun-kissed without trying too hard.
Hailey Bieber Announces Rhode Summer Collection
Rhode’s summer 2026 collection includes three new products.
The first is Pocket Bronze, a stick designed to add warmth and contour to the cheeks. The second is Pocket Brush, a double-ended tool for blending. The third is Highlight Milk, a shimmery version of the brand’s bestselling Glazing Milk. The Peptide Lip Tint and Peptide Lip Shape are also getting new bronzy and pearlescent shades for the season.
The launch marks the first time Rhode has expanded into bronzers, making it a clear next step for a brand already known for glazed skin and minimal beauty looks.
Rhode Goes Full Summer
Bieber is not stopping at makeup.
The collection also includes limited-edition merch, including a terry cloth bag and beach towel. Rhode’s Signature Lip Case and Snap-On Lip Case will also be available in Colada and Bronze shades.
Highlight Milk may be the product that gets the most attention. According to the brand, the hybrid luminizer is made with Rhode’s signature Glazing Milk formula and is designed to add shimmery radiance while still offering hydration and soothing skincare benefits. The product can be worn on bare skin, used on the body, or mixed into foundation for a fuller glam look.
Hailey’s Beauty Empire Keeps Growing
The summer launch comes after a major year for Rhode.
Last year, Bieber’s beauty brand was acquired by e.l.f. Beauty in a $1 billion deal, just three years after she launched the company. Bieber has remained chief creative officer, keeping her image and personal taste closely tied to Rhode’s direction.
That matters because Rhode’s branding has always been built around Bieber’s own look. This launch is no different. The beach photos did not just promote new products. They sold a full summer mood: bronzed skin, warm shades, beach accessories, and the kind of clean-glam aesthetic Rhode customers already expect.
For Bieber, the message was simple. Rhode is not just entering summer. It is trying to own the look of it.
