Kris Jenner may have found a very rich new target for one of the family’s biggest business frustrations. According to a fresh report, Kris and Kylie Jenner have floated the idea of Jeff Bezos buying back Kylie Cosmetics from Coty, the beauty giant that took a controlling stake in the brand back in 2019. If true, it is a very on-brand mix of celebrity access, money power, and behind-the-scenes empire repair.
Kris and Kylie Reportedly Want Out of the Coty Deal
Coty bought 51% of Kylie Cosmetics for $600 million in 2019, a move that was supposed to push the brand into a bigger global lane. But according to Page Six, Kris and Kylie are unhappy with how the company has handled the business and now want that stake out of Coty’s hands.
The reported solution is not small. The mother-daughter duo have allegedly pitched Bezos on buying Coty out of its controlling interest. That is a wild idea on paper, but not entirely random given how closely the Jenners have been orbiting Bezos and Lauren Sanchez lately.
Kris has grown visibly close to the billionaire couple, celebrating her 70th birthday at their home and bringing much of the Kardashian-Jenner family to their Venice wedding. That kind of proximity tends to get people talking, especially when business whispers start right behind it.
Why Jeff Bezos Is Even in This Conversation
Bezos and Sanchez have shown clear interest in celebrity-driven ventures, which is why this rumor has some bite. They recently invested in Sydney Sweeney’s lingerie line, a move that raised eyebrows after the actress appeared at their wedding festivities in Italy.
That investment helped make one thing clear. Bezos and Sanchez are not just collecting famous friends. They appear open to backing star-powered brands when the right opportunity shows up.
That may be why Kris and Kylie think he could be the answer to their Coty problem.
The Frustration Has Been Building for a While
This is not the first sign of tension around Kylie Cosmetics. In 2023, Forbes reported that Kylie had frustrations with Coty and had already held informal discussions about buying back the majority stake herself. The sticking point, according to sources at the time, was price and valuation.
Coty’s wider track record with the Kardashian family beauty businesses has also raised questions. The company bought a 20% stake in Kim Kardashian’s beauty brand in 2020 for $200 million, then sold that stake back to Kardashian’s SKIMS in March 2025 at a reported $71.1 million loss.
Not long after, Reuters reported that Coty had launched a strategic review of its consumer beauty division, a move that could eventually lead to sales of brands including CoverGirl and Rimmel as it shifts attention toward its more profitable fragrance business.
That wider shake-up only adds more intrigue here. If Kris and Kylie want to take back control, and Bezos wants another celebrity brand play, the timing may not be accidental.
