Britney Spears has officially cashed in on her legacy.
The pop icon has sold her entire music catalog to Primary Wave in a blockbuster deal that reshapes both her career and the broader music industry landscape. The agreement includes some of the most recognizable hits of the last two decades, from …Baby One More Time and Oops!… I Did It Again to Toxic, Gimme More, and Womanizer.
According to reports first surfaced by TMZ, the deal was finalized on December 30. While the exact price tag has not been publicly confirmed, industry chatter places the value near $200 million. That would put Spears in the same financial league as Justin Bieber’s 2023 catalog sale and alongside other superstar artists who have recently cashed out on their publishing rights.
The catalog spans a massive run of chart-topping singles and fan favorites including Sometimes, Lucky, I’m a Slave 4 U, Circus, Piece of Me, Stronger, Overprotected, I Wanna Go, Till The World Ends, and I’m Not a Girl, Not Yet a Woman. It represents the soundtrack of a generation and one of the most commercially dominant runs in modern pop history.
Primary Wave, which has aggressively expanded its portfolio in recent years, already holds stakes in the catalogs of major names across genres. The company not only invests in publishing rights but also manages artists and brands, signaling that Spears’ music may see renewed licensing, partnerships, and marketing pushes.
Spears now joins a growing list of A-list musicians who have opted to sell their catalogs outright, including Bruce Springsteen, Bob Dylan, Shakira, Neil Young, and KISS. For many artists, these deals offer financial security and estate planning advantages, especially as streaming reshapes long-term revenue models.
For fans, the move raises questions about what comes next. While Spears has largely stepped back from full-scale touring and album cycles, selling her catalog does not prevent future releases. It simply marks a major shift in ownership and control over the music that defined her career.
One thing is certain. Britney Spears just turned decades of pop dominance into one of the biggest music deals of the year.
