Content Advisory: This article discusses a celebrity legal dispute involving a men’s intimate-care brand. Reader discretion is advised.
Brad Pitt is dealing with another public headache in a new lawsuit.
The actor has been named in a $75,000 lawsuit involving his skincare brand, Beau Domaine. The suit was filed by Beau D., a men’s beauty and intimate-care company, which claims Pitt’s brand name is too similar to its own.
The legal fight comes shortly after Pitt faced renewed attention over his estrangement from several of his children with Angelina Jolie. That timing has made the lawsuit feel even messier, even if the case itself is about branding.
Brad Pitt’s Skincare Brand Faces Trademark Claims
Pitt launched his skincare line in 2022 with the Perrin family, the French winemakers involved with Château Miraval, the vineyard in which Pitt owns a 50 percent stake.
The line was originally called Le Domaine before its name changed to Beau Domaine in 2025. Its products are fragrance-free and marketed as gender-neutral. The formulas reportedly use a patented compound made from Grenache, Syrah, and Mourvèdre grapes, which are tied to anti-aging claims.
Beau D., however, says the new name creates confusion.
The company, which trademarked its name in 2020, accused Pitt’s skincare business of trademark infringement and common-law unfair competition. It is also suing for false designation of origin, a claim tied to whether customers may be confused about who makes a product or where it comes from.
Beau D. is seeking $75,000 in damages and wants a court order preventing the Beau Domaine name from being used in future business.
Beau D. Says It Tried To Settle Privately
Beau D. founder Brandon Palas said the company tried to resolve the dispute privately several times before going to court.
“It isn’t about publicity or punishment,” Palas said. “It’s about protecting the integrity of what we’ve spent years building and ensuring independent brands have the right to grow without being overshadowed or diluted.”
Pitt previously said he did not want his skincare line to feel like a standard celebrity brand. “I’m not the face of this line,” Pitt said. “I don’t want to be selling something. It’s not about a celebrity brand. It’s about the land, the science and the people behind it.”
That framing may not matter much in court. The issue now is whether the Beau Domaine name gets too close to Beau D.
The Lawsuit Comes After More Family Pain
The lawsuit surfaced after another painful development in Pitt’s family life.
His eldest son, Maddox, reportedly filed to legally drop “Pitt” from his surname and change his name to Maddox Chivan Jolie, citing personal reasons. Maddox, 24, was adopted by Jolie in 2002.
He is not the only one of Pitt and Jolie’s children to move away from the Pitt surname. Shiloh filed to drop Pitt from her name in 2024 after turning 18. Zahara used the name Zahara Marley Jolie at her Spelman College event, while Vivienne was listed as Vivienne Jolie in the Broadway playbill for ‘The Outsiders’ in 2024.
Pitt and Jolie share six children: Maddox, Pax, Zahara, Shiloh, Knox, and Vivienne. Reports have long pointed to strain between Pitt and some of the children after the 2016 plane incident that preceded his split from Jolie.
Pitt spoke in 2017 about wanting to become a more present father after the divorce. “They absorb everything,” he said. “They need to have their hand held, and things explained. They need to be listened to.”
Now, between the family headlines and the strange skincare lawsuit, Pitt is facing another round of public scrutiny from two very different directions.
