Kendall Jenner reveals why the ‘Kardashian curse’ doesn’t apply to her
Outside of the sports world, Jenner’s dating life has also made headlines
Kendall Jenner is flipping one of the internet’s most infamous rumors on its head—and cashing in while she’s at it. In a bold Super Bowl 2026 commercial for Fanatics Sportsbook, the supermodel tackles the so-called “Kardashian curse” with humor, confidence, and a sharp sense of self-awareness, making it clear she’s more amused by the myth than bothered by it.
The ad opens with Jenner confidently strutting through a sprawling mansion, addressing the camera with a playful smirk. “Haven’t you heard? The internet says I’m cursed,” she says, as viewers catch glimpses of framed photos featuring her ex-boyfriends—with their faces humorously scratched out. Rather than denying the narrative, Jenner leans into it, turning years of online chatter into the punchline.
Her message is simple: if people are going to talk, she might as well profit from it. Jenner jokes that while everyone else has been speculating about her dating life, she’s been betting on it. As she gives a tongue-in-cheek tour of her lavish lifestyle, each luxury item is mockingly credited to the supposed athletic misfortune of an unnamed ex. A missed playoff run means no championship ring in the house. A flashy vintage car is blamed on one boyfriend “flopping right out of the league.” Even her private jet gets a shout-out, with Jenner thanking yet another ex for her “cute jet.”
While no names are mentioned, Jenner’s history with high-profile athletes is well known. Over the years, she’s been linked to NBA players including Jordan Clarkson, Blake Griffin, Ben Simmons, and Devin Booker. Her on-and-off relationship with Booker, which ran from early 2020 until late 2022, remains one of her most talked-about romances. A brief reunion in September 2024 reignited speculation, keeping fans invested in the storyline.
The commercial’s mic-drop moment comes near the end, when Jenner casually sips champagne and delivers the line that seals the joke: “Kardashian curse? It’s not even my last name.” With that, she both dismisses the label and cleverly reclaims control of the narrative that has followed her for years.
The ad is part of Fanatics Sportsbook’s “Bet on Kendall” campaign, which invites fans to place wagers alongside Jenner, including a Super Bowl prediction she’s set to reveal on January 28 through the Fanatics Sportsbook app.
The spot also nods to the larger Kardashian-Jenner legacy of embracing public perception. The family has long leaned into its reputation for dating athletes, including a moment on their reality show when Kim Kardashian wore a “Kendall Starting Five” T-shirt featuring her sister’s NBA exes. Kim herself has been linked to sports stars like Tom Brady and Reggie Bush, while Khloé Kardashian’s relationships with Lamar Odom and Tristan Thompson have played out in the public eye.
Outside the sports world, Jenner’s dating life continues to spark headlines. Her on-again, off-again relationship with music superstar Bad Bunny kept fans guessing throughout 2024. More recently, sources say Jenner is prioritizing her career and family and embracing single life—making her Super Bowl ad all the more ironic as she turns past romances into marketing gold.
